Keyword Magic Tool

The ‘Keyword Magic Tool’ is the heart and soul of SEMrush for keyword research and one of our favorite features in the program. Let’s go over how to use it.

Suppose you are creating a landing page for ‘IT Support’.

‘IT Support’ is a broad keyword with different types of user intent associated with it.

If you are providing IT Support Services, here’s how you can use SEMrush’s Keyword Magic Tool to search for relevant keywords.

The main purpose of any service page is to attract leads. To make the page organically more searchable for your target audience, it is important to target users which have the intent of hiring a service.

Here’s how you can search for keywords for it:

Go to ‘Keyword Magic Tool’ and type ‘IT Support’.

You will then see the list of all the keywords around IT Support.

Now comes the best part of using the Keyword Magic Tool. The keywords are grouped based on the popularity of associated terms, which makes it extremely user-friendly.

For example, you can see that IT Support is associated with terms like ‘jobs’, ‘service’, ‘salary’, ‘specialist’, ‘company’, and so on.

So, if you are a company providing IT Support, the keywords that can bring in the most leads will be mentioned under groups like ‘company’ and ‘service’. That’s because these are the ones that users are most likely to search for when looking for a IT service provider.

There are chances that you might be confused when choosing the focus keyword and wonder whether to go with ‘IT Support Company’ or ‘IT Support Services’ as both have good search volumes.

There are two key factors which you should take into consideration:

1. CPC Value

2. Keyword Trend

The Keyword Magic Tool shows you both these directly in the list of keywords.

A good CPC value indicates that the keyword can attract quality leads and not just traffic.

Keyword trends can give you a hint about which term might be more popular among users currently.

You can make a final decision after analyzing both these.

In a different scenario, suppose you are a recruitment company, recruiting for job profiles related to ‘IT Support’, you can find highly useful keywords in the groups of ‘jobs’, ‘salary’, and ‘specialist’.

Coming back to our purpose of finding keywords for an ‘IT Support’ service page, let’s say ‘desktop support’ is one of the top services you provide under ‘IT Support’ and are looking for keywords related to it, you can go to the ‘Include Keyword’ filter and add the keyword ‘desktop’ in it.

Below, you can see the list of keywords containing ‘desktop’ and ‘it support’.

To refer to this list at a later time, you can either export the sheet or create a list in the ‘Keyword Manager’ (let’s say, ‘desktop IT support’).

Question Keywords

Question keywords are important for SEO as they are some of the most searched questions around your targeted keyword. Answering these questions in your content can improve your searchability among users searching for these questions in search engines.

Let’s see how you can search for relevant question keywords using SEMrush.

There’s an option called ‘Questions’ in the Keyword Magic Tool, which displays all the questions around your main keyword.

So, all you need to do is enter your keyword in the Keyword Magic Tool and click on ‘questions’.

Note that not all the question keywords you find with this method are useful and you will always have to put manual effort for identifying the right keywords for you.

Long-tail keywords

Long-tail keywords are extremely important from the conversion point of view. In simple words, the longer is the keyword, the stronger is the user intent associated with it.

As far as eCommerce websites are concerned, longtail keywords are the key to target users with specific purchase intent and increase sales.

SEMrush makes searching long-tail keywords extremely easy.

To search for long-tail keywords around your main keyword, follow the steps below:

• Enter your keyword in the Keyword Magic Tool. I have considered the keyword, ‘leather shoes’.

• Click on ‘Advanced Filters’and go to the option ‘word count’.

• Enter the length range of the long-tail keywords you want to see. I have considered the length of the long-tail keyword as four to five words.

In a scenario where you are competing with a big brand, it is not possible to straightaway outrank it in the search results. So how do you deal with situation and still attract traffic with strong purchase intent?

By including the right longtail keywords in your page title and content, you can still win the battle when the user with very specific intent searches for these longtail keywords.

Now suppose you have a page which has ‘leather shoes for men’ and you want to search longtail keywords for it.

I have chosen the length of longtail keywords to be 6-7 words in length.

You can see that  it displays keywords like ‘best mens leather shoes for walking’, ‘mens leather shoes for office wear’, ‘black casual leather shoes for men’ and more.

So instead of using only ‘Leather Shoes for Men’ in the Page Title, may be you can create the Page Title as something like ‘Buy Leather Shoes for Men | Casual, Office Wear, Walking & more’ and also add some content on your page around these keywords.

This can significantly improve your chances of getting ranked when users search for leather shoes for men for office wear/ walking/ casual.