Keyword Gap Analysis

If you have an existing website/webpage and want to see how your competitors are performing and if you are missing out on some keywords which your competitors are ranking for, you can use the ‘Keyword Gap’ feature offered by SEMrush.

To use this feature,

1. Go to Keyword Gap

2. In the first box ‘you’, add your website’s URL

3. In the next subsequent boxes, add your competitor’s website’s URL

This will take you to the keyword gap analysis dashboard.

The table on this dashboard shows different data as mentioned below:

• Shared: Keywords common to you and your competitor.

• Missing: Keywords on which your competitor is ranking, but you are not ranking on any position.

• Weak: Keywords for which your rankings are lower than your competitor.

• Strong: Keywords for which your rankings are better compared to your competitor.

• Untapped: Keywords for which you are not ranking, but one of your competitors is.

• All Keywords: List of all the keywords that you and the entered competitors rank for.

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For competitor keyword research, you need to mainly focus on the keywords under ‘Missing’, ‘Weak’ and ‘Untapped’ as these are the keywords for which you are underperforming (compared to your competitors) or not ranking at all.

You can export this list and manually filter out the most relevant keywords.

Remember, it’s not about blindly picking up all the keywords from these three lists. 

Make sure that the keywords are relevant to the purpose of and the context of the content on your website. You don’t want to waste your time and resources over a competitor’s keyword, which isn’t going to profit your business in any way.