If you already have a website running and want to find new keywords to optimize it further, it is a good idea to start with identifying the existing keywords.
To do this,
In the search box enter the URL of the domain (don’t click on search).
Select ‘Organic Research’ from the drop down list on the left of the search box.
You will be taken to the organic Research dashboard which displays different data. As of now we will consider those which are important from keyword research point of view.
Let’s take a look at what the different terms mentioned above the ‘Organic Keywords Trend’ table mean.
Keywords: The total number of keywords the website is ranking for.
Traffic: The total number of estimated traffic the website is generating from the keywords it is ranking for.
Traffic Cost: The estimated average cost you may have to pay for ranking on these keywords. Higher traffic cost is an indication that you are ranking for really valuable keywords.
Branded Traffic: Traffic coming from branded keywords or keywords containing the brand name.
Non Branded Traffic: Traffic coming from non-branded keywords or keywords that do not contain the brand name.
Clicking on ‘View all Organic Keywords’ will display all the organic keywords which your website is ranking for.
You can download this list in the format you want by clicking on the ‘Export’ button.
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