How to Create Negative Keyword Lists

Step 1:

Log in to your Google ads account. Go to Tools & Settings. Under Shared Library, Click on the Negative Keyword List.

Step 2:

Click on the ‘+’ sign to create a new negative keyword list

Step 3:

Save the list by adding the details of the negative keyword list in the available fields. You can assign match types to the keywords like this: “Negative” (phrase), [Negative 1] (exact) & Negative 2 (broad).

Step 4:

You can see the saved negative keyword list.

The next step is to allocate this list to the campaigns that you want to run.

How to Apply a Shared Negative Keyword List to Campaigns

To assign the list to multiple campaigns, select the Negative keyword list and click on “Apply to Campaigns“

Select the campaigns and click on Apply to assign the negative keyword list.

You can see the successfully deployed Negative Keyword List to the chosen campaigns.

If you wish to add more negative keywords to the list, select the created list, click on the “+” sign, add more keywords as per your requirements and save it. These new keywords will automatically get applied to the associated campaigns.