Regularly tracking your keywords and comparing your current keywords with past keywords can help you assess your SEO efforts. There are two features in SEMrush which can help you with this:
Position Tracking
This is a wonderful tool to track the movement of your keywords. It allows you to create different projects and track keywords for each of them.
Add the keywords finalized for your campaign in the Position Tracking tool.
Comparing Historical Keyword Ranking Data
The success of your SEO campaign is determined by the improvement in the keywords you are ranking for.
The Keyword Magic Tool provides an option that allows you to select the year and month for which you want to see the keyword data.
So, in case in the middle of the campaign, your client wants to see the extent of improvement in the keywords since the start of the campaign, you can compare your existing keywords with the historical keywords data and send them the screenshots.
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