Adding Goals to Google Analytics in 4 Steps

1. Sign into your Google Analytics account
2. Navigate to Admin » Goals
3. Click the + New Goal button
4. Enter goal details

Once you know how to add Google Analytics to WordPress, you can set up goals in Google Analytics by following these steps:

Step 1: Sign in to your Google Analytics account

Head to https://analytics.google.com/analytics/web/ and select the website for which you’d like to create a new goal.

Step 2: Navigate to Admin » Goals

In the left panel, click the Admin cog, and in the View column, click Goals.

Step 3: Click the + New Goal Button

To create a new goal, click the +New Goal button.

Step 4: Enter Goal Details

Now you’ll be prompted to enter a description and the details of your goal. You can enter a suitable name and choose the right goal type.

Which Goals are Available in Google Analytics?

You’ll see four goal types in Google Analytics. They are:

• Destination: You can choose this goal type if you want to treat a pageview or screen view as a conversion.
• Duration: You can measure user engagement by treating time spent on a page as a conversion.
• Pages/Screens per session: This is another way to measure user engagement. You can measure the number of page views per session as a conversion.
• Event: You can treat user interaction like button click, video play, form submission, ebook download as a conversion.

To dive deeper into the types of goals in Google Analytics, read 4 Types of Goals in Google Analytics: Crucial Data to Track Now.

For this example, we’ll set up a goal for a newsletter signup. So, when you click the + New Goal button, you’ll see a list of available goal templates and the Custom option. For this walkthrough, pick Custom.

Click Continue.

Then, you can fill in a name for your goal, and choose the goal type. We’re going to pretend we have a thank you page set up for when someone signs up for our newsletter, so we’ll use a Destination goal.

Now, click Continue.

Then, we’ll fill in the page we want to count as a conversion (our thank you page), /thank-you. You can also turn on the Value option if you want to give your goal an approximate value for reporting purposes.

You can click on the Verify this Goal link if you want to measure how often this goal would have converted on your data from the past 7 days.

Once you’ve entered these details, click Save.

You’ve successfully created a goal in Google Analytics.

For a more in-depth walkthrough on creating all the different types of goals, head to the Google Analytics walkthrough.