Set Up Your Google Ads Global Site Tag Code

1 - Login to your Google Ads account at https://ads.google.com

2 - Go to your Audience Manager by clicking ‘Tools and Settings’ on the top menu, followed by ‘Audience Manager’:

3 - On the sidebar, click on ‘Your data sources’ and then select ‘Set up tag’ in the ‘Google Ads Tag’ box.

4 - Next, select the option ‘Only collect general website visit data’ in the ‘Remarketing’ box and click Save and Continue.

5 - Next, click the ‘Use Google Tag Manager’ box to get your conversion ID. 

6 - Copy and paste the conversion ID to notes or somewhere where you can access it later, as you will need this for the next checkpoint.