Configure Global and Remarketing Tags in Google Tag Manager

1 - Go to https://tagmanager.google.com and select your account. If you do not have an account you easily create one by clicking ‘Create Account’.

2 - You will be prompted to Install Google Tag Manager on your website. Copy the code as shown and add them to the header section of your site’s html code.

3 - We now need to create a variable to store the Google Ads Conversion ID. In the “Variables” tab, under “user-defined variables” click “New”:

4 - A new panel will slide from the right. Click on ‘Choose a variable type to begin set-up’. A list will slide from the right, scroll down and select ‘Constant’ from the list. Paste the Conversion ID provided by Google Ads in the last checkpoint in the ‘value’ field and hit “Save”.

5 - On the “Tags” tab, select “New” → ‘Choose a tag type to begin set-up’ → ‘Google Ads Remarketing’:

6 - Name your tag, and in the ‘Conversion ID’ field click the ‘plus’ icon.

7 - Click on the Google Ads Conversion ID variable:

8 - Now scroll down to the ‘Triggering’ section and click on it:

9 - Select the trigger ‘All Pages’ and the hit ‘Save’:

10 - You are now ready to save all the workplace changes! On top right corner press ‘Submit’:

11 - In the final panel, you will be given the chance to add a name and description to this version. After you have done so, hit “Publish”.

 Note: Adding a name and description is optional but recommended. You should enter the information here that will make it easy to know what changes are being made.

12 - That’s it! You should now be able to see the summary of the changes that were just made.