Set Up Secondary Conversion In Google Ads

1 - Click on ‘Tools and Settings’ in the top toolbar and then click on ‘Conversions’ under the ‘Measurement' column

2 - Click on the ‘Website - Track Actions On Your Website’ tab

3 - If you run an ecommerce store, select ‘Begin Checkout’ from the drop down menu for ‘Goal and action optimization’. If your business is leads based, you can select ‘Other’ and track any conversions that have value before collecting a lead (second page of funnel etc) 

Note: Make sure to select the option ‘Secondary action not used for bidding optimization’ from the options dropdown, as we do not want to record the secondary conversion in our main conversion reporting.

6 - Select ‘Use different values for each conversion’ for Begin Checkout and ‘Same value’ for lead based secondary goals.

Note: You will be prompted to enter a default value. Add the value of what an average ‘checkout’ is worth for your store.

Select the count as ‘One’ for as you do not want to count duplicate events for the same person viewing the checkout page multiple times.

7 - Click the ‘Done’ button and then ‘Save and Continue’

8 - Click on the ‘Use Google Tag Manager’ tab and move on to the next checkpoint.