Link Google Analytics To Search Console

Step 1 - Submit Your Website to Google Search Console

If you already have an account, you can head to the next section: letting the Search Console Data Import in Google Analytics.

If you are creating a Search Console account, you need to go to Search Console and click on 'Add Property.' Then add your site's domain or its URL prefix. 

Next, you'll have to prove that you own your site.

In Search Console, verifying that you own your website is essential. You can complete this in various ways:

· HTML file upload

· HTML tag

· Domain name provider 

· Google Analytics

HTML file upload: This is Google's preferred technique. Google gives you a file that you need to upload to your site. You'll then verify the upload and confirm your ownership. The only issue with this technique is that the file can easily be removed by anyone who has access to your site. Your developers can also delete it accidentally.

HTML tag: Search Console provides you a tag to add to your website. Once in place, Google can confirm your ownership. However, just as with the HTML file upload, someone can delete your HTML tag unintentionally while making changes in the site, and you'll lose the connection.

Domain name provider: You'll select a provider from an extensive dropdown menu. If you are uncertain how to find your domain host, Google has records to walk you through it.

Google Analytics: Your Google Analytics tracking code has to be in the correct location, and you need "Edit" permissions for this to work. If that's all in place, you can just click verify, and your Google Analytics and Search Console accounts will be integrated.

Google Tag Manager: You have to be using the container snippet and have "Manage" permissions in Google Tag Manager for this to work. If so, you can click on verify, and you'll be ready to move forward.

Step 2 - Link Google Search Console to Your Google Analytics

Linking Search Console with Google Analytics makes it simpler to understand how rankings and specific keywords impact organic performance and user behavior on your site. Here is how you can link Google Search Console with Google Analytics.

1. Log in to your Google Analytics account, and on the bottom left corner, click on the Admin.

2. Direct it to the property where you want to facilitate Search Console data and click on Property Settings under the Property column.

3. Scroll down to Search Console Settings and simply click on Adjust Search Console. If you have already verified your site in Search Console using the same email address, it should automatically appear.

4. Choose the reporting view where you want to see Search Console data and click on Save.

Bonus - How to Find Google Search Console Data in Google Analytics

Once you have finished the process above, you will have access to various Search Console reports right in the Google Analytics Acquisition Report.

Click on Acquisition > Search Console in the left-hand dash of GA to find these reports.

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You will now be able to notice the following reports:

Landing Pages

This tells you what pages people are looking at when they come to your site through Google searches. You have to click on a particular page URL, and you will be able to see what search queries lead those people to that page.

Countries

This report shows the location of the traffic your site is receiving. Click on a country, and you will be able to see what landing pages those persons are arriving at. Click on a resulting landing page, and you will once again be ready to jump into search queries.

Devices

The 'Devices' report will show you how people are looking for your business on their tablets, desktop computers, and mobile phones.

Queries

The 'Queries' report tells you about the different types of keywords Google is showing your website for in search results. Also, you can see the 'Average Position' details, which tell what our average ranking is in the search results for a particular term.