Example 1
This Nike display ad is a great example of retargeting marketing done right. Based on what product the user has shown interest in on their site, Nike are suggesting similar pairs in this ad. The words ‘Suggested For You’ stand out to an already familiar user, and the shop nike.com CTA brings it home.
Example 2
This remarketing ad from 1-800 contacts incentivises users that have already browsed their website with a 12% discount off their first order. A personalized promotion like this is a great way to bring back customers that are on the edge of making a purchase on your website.
Example 3
This ad for Harry’s razors encourages website visitors who haven’t purchased to redeem a trial. The red CTA contrasts well with the clean ad imagery and encourages users to try the product before buying.
Example 4
Casetify shows product photos of the exact ones viewed by the user with a reminder that they don’t want to miss out on getting this specific case style.
It is a good reminder for users that may have got distracted and not completed their purchase.
Example 5
This is a great retargeting ad from ShopBob that shows the dresses that users have already browsed on their website while enticing them with the 25% code to complete their purchase.
The red shop now CTA also stands out nicely enticing the viewer to click and complete their purchase.
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